The challenge
Foot traffic only; no e-commerce, no email list, and Instagram posts with single-digit engagement.
What we did
A beloved Quebec City boutique had strong in-store loyalty but no e-commerce presence, no email list, and Instagram engagement stuck in the single digits.
We launched a Shopify storefront with their full catalog, set up welcome, abandoned cart, and post-purchase email automations, and ran a paid social funnel targeting nearby ZIP codes and lookalikes.
An in-store-to-online loyalty program converted walk-in customers into subscribers, growing the email list from zero to 4,200 and creating a repeatable $38K/month online channel within five months.
The results
- $0 → $38K/mo online revenue — within 5 months
- +64% repeat customers — lifetime value up
- 0 → 4,200 email list — subscribers