The challenge
Relying on word-of-mouth and paying $90+ per lead on directory sites with poor close rates.
What we did
A Laval-based HVAC and plumbing company was paying directory platforms $90+ per shared lead and watching their close rate slide as the same lead got sold to three competitors.
We replaced their outdated site with a conversion-focused build, set up Google Local Service Ads with the Google Guaranteed badge, and connected every form and call to an automated SMS follow-up within 60 seconds.
A review generation flow triggered after each completed job pushed them to the top of the Laval map pack, and exclusive leads from Local Service Ads cut acquisition cost while raising the close rate above 50%.
The results
- +218% qualified leads — month over month
- −61% cost per lead — vs. directories
- +47% booked jobs — close rate up