The challenge
High trial drop-off, manual follow-up, and inconsistent social presence kept memberships flat for 18 months.
What we did
An Ottawa boutique gym had a steady stream of free trial signups but lost most of them to manual, inconsistent follow-up. Memberships had been flat for 18 months despite strong word-of-mouth.
We deployed an AI-driven lead nurture system that personalized SMS and email touches based on each trial member's first class, set up a content calendar for consistent organic presence, and built automated trial-to-paid sequences.
Geo-targeted Google and Meta ads pulled in new trials from nearby ZIPs, while the nurture system pushed conversion from 22% to 58% — adding $31K in monthly recurring revenue in four months.
The results
- +89% active memberships — in 4 months
- 22% → 58% trial → paid — conversion
- +$31K monthly recurring — MRR added